Google Fiber brings blazing fast internet and TV to residential households and businesses. With 3 pilot rollouts in the USA and more locations coming soon, Google Fiber and HBO teamed up for an innovative brand activation campaign centered around our Hoot #Hashtag Instagram Printer to promote the new Google Fiber TV and internet service.
The 'Iron Throne' from the popular HBO 'Game of Thrones' series was set up in the Google Fiber Space in downtown Austin, Texas. Open to the public, this brand activation campaign allowed guests to sit on the throne and have their photo taken on a smartphone and uploaded to Instagram or Twitter and tagged with the hashtag #gotonfiber (translation: Game of Thrones on [Google] Fiber).
Immediately afterwards, a photo print from the HootBooth Hoot #Hashtag Instagram Printer was given to each person who had their picture taken on the Iron Throne. Google Fiber branded the Hoot #Hashtag Instagram Printer with branded decals to create additional brand impressions.
Simple to set up, travel with and run, the Hoot #Hashtag Instagram Printer is perfect for brand activation campaigns! Buy yours today!