Festival Brand Activation With the Hoot #Hashtag Instagram Printer

Case Study: SxSW Brand Activation With the Hoot #Hashtag Instagram Printer

March 17, 2017

The Orchard, a music, film and video distribution company with operations in more than 25 global markets, utilized the Hoot #Hashtag Instagram Printer at their VIP Musicians Party at SxSW 2017.

The Hoot #Hashtag Instagram Printer auto-prints or prints-on-demand photos that have been tagged with an event's unique hashtag.  In this case, the hashtag used at the event was #orchardsxsw. Our Instagram Printer printed out 4x6 photos of the images posted with the event's branded hashtag during the two hour event.  We use a hashtag analytics reporting platform, Keyhole.co, to measure the social reach and engagement of the brand activation.

By using the Hoot #Hashtag Instagram Printer along with the Keyhole.co hashtag analytics program (an additional service), it is easy to see the social media amplification of the branded hashtag and exactly which influencers engaged with the content along with a view their social media reach.

Visit the Hoot #Hashtag Instagram Printer product page to add this amplification tool to your next brand activation campaign.

Hashtag Analytics Report for Hoot Hashtag Instagram Printer

Influencer Reach metrics for Hoot Hashtag Instagram Printer