The number of photographs captured every two minutes today is the same as the number of photographs taken by all of mankind in 1800s. With this in mind, it's no surprise that photographic technology has evolved to levels more advanced than ever before. Not only do most people carry around a high definition camera with them at all times just by having a smartphone, but digital photo booths have experienced a surge in popularity at various types of events. Here's how you can harness the popularity of digital photo booths for your needs when it comes to experiential marketing and brand activations.
Photo marketing is, as its name implies, a form of advertising through digital photographic images. When used in tandem with other advertising media, it helps to maximize the driving power of the message for the specific intended audience. This is particularly important when it comes to experiential marketing events -- digital photo booths display your brand's name while allowing visitors to create memories through photographs. It's a win-win.
Many digital photo booths have the novelty feature of instant printing, which makes for even more excitement and fun during any and all types of experiential marketing or brand activation events. But even if your photo booth doesn't have an instant printing feature, it's most likely equipped with the software you need to share visitors' photos on social media platforms, which is another major advertising strategy. In fact, according to data from Benedict Evans, people share 730 billion photos per year on Facebook and around 22 billion per year on Instagram. These features optimize the photo marketing process as a whole and create a seamless and memorable experience for your customers.
Technological and Financial Efficiency
Keep in mind that a digital photo booth is an investment. Some photo booth purchase costs may seem high initially, but the virtually endless stream of revenue and event possibilities make your purchase completely worthwhile.
Ultimately, it's easy to see that photo booths will continue to serve as a great resource for brand activations and experiential marketing events. For more information about photo booth purchase costs, contact HootBooth® Photo Booth.
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